With the ever-increasing focus on setting up an online presence or the increasing competitiveness of online businesses, there is a need for web data analysts who can help web-based business succeed or thrive online.
A web data analyst researches the activities of users as they interact with a website, identifies the measures critical to the survival of the web business and recommends actions in the form of web analytics reports for web managers, online marketing teams or business owners.
Data Analysts have the opportunity to work in several different domains or sectors, for example as banking data analysts, retail data analysts, telecommunications data analysts and as marketing data analysts.
The marketing data analyst role is one of the more common ones and a marketing analyst may be found analyzing databases of prospects, leads and customers for the marketing department.
In this post, we will take a peak into the day of a marketing data analyst…
Are there any required skills for entry-level data analyst job postings knowing that hiring managers are quite creative with their help wanted ads?
Keeping in mind that there is no “one size fits all” job requirement for data analysts or any information technology (IT) job, here are some of the more common skill requirements:
Number crunching, analytical or numerical skills & background
Reporting experience using Excel, Microsoft Access, Crystal Reports / Business Objects, SQL Server Reporting Services or any Graphing tool
Relational Database Design & Development with tools like MySQL, SQL Server, Microsoft Access or Oracle
A passion, interest, aptitude or background in number crunching or analytics
Many data analysts started out using Microsoft Access because it is a popular and versatile data analysis tool.
Microsoft Access provides a one-stop relational database, sql querying and reporting environment and it also provides data analysts with the ability to build a powerful graphical user interface (UI) for collecting data.