With a global + targeted + local reach comprised of interconnected professionals, businesses, organizations or individuals, social media is the most powerful promotional tool available today!
Do you know that in a recent survey, “One in five tech executives said that a candidate’s social media profile caused them not to hire that person?“ and that 37% of all companies take a look at candidates’ social media profiles as a part of their recruitment evaluation process?
Yet, if you ask random passerbys to define social media, you are likely to get mentions of (Facebook! Reddit! YouTube!) than an actual explanation of its usefulness.