ITCareerCoach Training - Coaching » web developers http://www.it-career-coach.net How To Take Your Career To The Next Level Mon, 06 Feb 2012 01:09:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Success Principle: Learn the Most Marketable Skills http://www.it-career-coach.net/2011/02/28/learn-most-marketable-skills/ http://www.it-career-coach.net/2011/02/28/learn-most-marketable-skills/#comments Tue, 01 Mar 2011 01:47:21 +0000 ITCareerCoach http://www.it-career-coach.net/?p=3126

Learn a Top 100 Most Marketable Skill

Learn a Top 100 Most Marketable Skill


As a career coach one of the challenges that many of my clients face is that of learning the most marketable skills in the current job market.

An example is a client that I will call John who has been looking for a while even though he has an advanced management degree (MBA).

He wonders why he’s constantly getting turned down for business analyst jobs even though he is certain of this: most of those getting hired are less educated than him!

John is having a hard time seeing why despite his impressive educational qualifications, his skill sets are still not in alignment with business analyst job postings.

John’s problem is that he is still viewing the job market from his perspective and not from the employers. If he can just change his perspective, his situation will improve dramatically!

John is not alone in this regard because just like him, we also hold on to our cherished opinions until a personal crisis forces us to objectively evaluate them.

However, if John does not confront his personal beliefs or change how he approaches the job market, he may not fulfill his potential career wise!

He will have to either leave his traditional way of thinking for a more modern, objective view point or remain in his comfort zone with nothing to show for his beliefs!

New Research Data On the Top 100 Most Marketable Skills

I start off my career coaching for some clients by asking them to take an objective look at the demand for their skills in the current job market.

This is because the constantly changing face of culture or technology causes a misalignment of skills in the employment market.

So market research is needed to highlight those skill gaps which must be bridged for one to become an in-demand professional again.

In today’s career defining post, I will show you how to research the skills that are most currently in-demand so that you can get back into your game.

Did you know that the last recession and resulting layoffs was a big boost to the online job market?

To survive the financial downturn, both employers and job candidates turned to the online employment industry in record numbers at a time when the traditional employment market was grinding to a standstill.

In the fourth quarter of 2010, a report produced by an online employment agency shows that the four (4) biggest industries employing online workers were:

  1. The Information Technology (IT) / Software Development Industry

  2. The Creative / Web Design Industry

  3. The Internet Marketing Industry

  4. The Office Administration Industry

Which Jobs Are Most Indemand Online?

This report is important because it shows the most indemand skills that employers are hiring for in the fourth quarter of 2010.

This type of report will help you make decisions based on real-world data and not based on opinions or subjective interpretation of the job market.

Here are the jobs that are most in-demand based on an analysis of hiring in the fourth quarter of 2010.

#1 In-demand Job: Information Technology Industry

The information technology / software development market is the biggest employer of labor.

Fifty-nine percent (59%) of online job postings are in the Information technology / Software Development industry which primarily employs web developers, web designers, computer programmers, sql query writers, database developers and mobile phone developers.

Keep in mind that this industry also traditionally employs Information Technology (IT) business analysts, project managers and software testers who are charged with the success of software development / information technology projects.

The online employment market is weighed in favor of the Information Technology (IT) Industry and of computer programmers with PHP, MySQL, C#, ASP.NET, .NET Framework, Sql Server, Sql, HTML/XHTML, CSS, Javascript skills.

#2 In-demand Job: Creative / Web Design Industry

Creative jobs are the second most popular jobs (24%) posted by online employers.

Creative jobs may require skills in web design, illustration and graphic / web design software packages like Adobe Photosho, Flash, ActionScript, Adobe AfterEffects, etc.

The creative or web design industry traditionally hires professionals who can create logos, banners, website themes, illustrate comic books or websites, create cartoons, comic characters, interactive elements of web pages, animations or even movies.

The web design industry also traditionally employs web business analysts, project managers or software testers with strong handson domain experience in the web design / web development industry.

#3 In-demand Job: Internet Marketing Industry

While the software development / information technology industry is the highest employer of labor, the online internet marketing industry is experiencing the highest growth surge because of the increasing investment in social networking projects for Facebook, Twitter, YouTube and LinkedIn.

What this also means is that the marketing department in many organizations are employing or spending money on social networking / social media platform projects.

So strong skills in this sector of the indusstry can put your career back online because that is where the marketing dollars are going right now!

The combined spending on online branding, media and customer acquisition, affiliate marketing, search engine marketing and social networking places the Internet Marketing Industry in the third position in the list of the biggest online employers of labor.

#4 In-demand Job: Office Administration Industry

The Office / Administration industry provides about six percent (6%) of the jobs posted in the online employment job market.

This industry hires for data entry, general office and computer skills, customer service and telephone services amongst others.

So How Do Begin To Learn A Marketable Skill?

You have read my analysis of the online employment job market based on the 2010 fourth quarter report from one of the online employment agencies, right?

My Free Report which you may download below contains more of my analysis of the top 100 most marketable skills and how to position your career to take advantage of them.

Next, practice the first of three (3) success principles that will align your skills with the online hiring needs of employers.

Success Principle: Learn a Marketable Skill

You may have your own ideas about which industries you want to work for ... but it is better to consider the industries that are most likely to hire you!

This is sometimes a question of whether you want to stay idle until your perfect job opportunity opens up or do what it takes to align your skills with the current job market and start earning an income?

Here is something to consider: learn skills that closely matches your personality, background, interests, education or training from the list of the top 100 most marketable skills online.

Download and read the FREE Report below … and if you need help with learning one of the top 100 most marketable skills, get in touch with us here.

For example, if you learn skills that align you with the software development / information technology industry, internet marketing, creative or office / administrative industry, you are making an informed decision based on data.

If your goal is to start earning an income in the shortest possible time, then learn a marketable skill from an industry that is hiring, OK?

For example, though the Information Technology (IT) industry is the highest employer of online labor, learning a computer programming skill like perl, which is not currently in top demand by employers, puts you out of the hiring game.

Whenever you learn a skill that is not marketable, you make it harder for yourself to get hired … and the less marketable your skills are, the harder you will have to work to get a job.

The Law of Numbers: Don’t put yourself out of the game by doing your own thing.

Make a data based decision by learning one of the top 100 most marketable skills today!

Download the FREE Report below and read my three (3) principles on aligning your skills with job market by learning.

When you download and read the FREE Report below, you will also learn about the top 100 most marketable skills in the online industry.

Click Here To Read the Newly Updated FREE Report

Click Here To Get A Top 100 Online Marketable Skill


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]]> http://www.it-career-coach.net/2011/02/28/learn-most-marketable-skills/feed/ 0 How to Get a Job in Web Data Analytics? http://www.it-career-coach.net/2011/02/02/how-to-get-a-job-in-web-data-analytics/ http://www.it-career-coach.net/2011/02/02/how-to-get-a-job-in-web-data-analytics/#comments Thu, 03 Feb 2011 00:38:18 +0000 ITCareerCoach http://www.it-career-coach.net/?p=3092

Web Analyst Jobs

Do You Want A Web Analytics Job?


With the ever-increasing focus on setting up an online presence or the increasing competitiveness of online businesses, there is a need for web data analysts who can help web-based business succeed or thrive online.

A web data analyst researches the activities of users as they interact with a website, identifies the measures critical to the survival of the web business and recommends actions in the form of web analytics reports for web managers, online marketing teams or business owners.

In this new global, digital, web-based economy, organizations of all types including non-profits, small businesses or Fortune 500 corporations are increasingly turning to the web for new opportunities, leads, prospects, customers, clients, sales, growth, income or profit.

This drive to put businesses on the web, is one of the most significant business trends of the past ten to fifteen years.

Since putting a business successfully on the web is a competitive, knowledge-based, skill intensive, high-visibility effort, a diverse team of web professionals including web designers, web business analysts, web developers, project managers and web data analysts is critical for success.

So, in this post, I will discuss the skills, qualifications, training and job opportunities of web data analysts in the context of an online or internet-based business.

Who Is A Web Data Analyst?

The web data analyst career is a relatively new profession and the job outlook of web data analysts is for all practical purposes tied to that of the web development or web marketing industry.

In other words, whenever organizations spend more advertising or marketing revenue on their websites or invest in more web development projects, you end up needing more web analysts.

There are three (3) primary qualifications for becoming a web data analyst:

  1. Knowledge of Web Data Analysis Principles

    You need to have a strong understanding of how web user activity data is generated.

    Anytime a user visits a website, detailed information about that user’s interaction with the pages on that website is generated by the web servers hosting the website.

    Web user activity data which is also known as weblogs or clickstream data, can be recorded, analyzed or measured using a number of web analytics tools or techniques.

  2. Handson Web Traffic Tool Experience

    A large quantity of user activity or clickstream data is generated whenever users browse the pages on a website.

    For larger, highly-trafficked websites, the amount of clickstream data generated can quickly become staggering.

    There are two (2) primary tools or techniques for analyzing the data generated by a users interactions with websites:

    1. Web analytics tools may be used to import and analyze the text files generated from users activities on the website.
    2. Web-based javascript files embedded on a web page can be used to transmit users activity data over to third-party services.

    The tools commonly used for analyzing web traffic data include Google Analytics, Omniture, Web Trends and Relational SQL Databases!

    Some organizations prefer to import web traffic data logs into a relational database like SQL Server so that they can write custom Sql Queries against the imported web traffic data.

    One of the reasons why some organizations may prefer to import their web user activity data into a database and analyze it using SQL, is that they want total flexibility or control over which reports are generated or how the reports are calculated.

    Organizations like this, don’t want to be confined to the set of canned reports typically presented by 3rd. party web analytics vendors.

  3. Basic Statistical Knowledge

    If you have basic statistical skills and you are strong at data analysis, you can help marketing managers find out why they are not getting enough sales on their websites based on your own data analysis.

    This type of information is worth a lot of money to internet retailers because if they act on your advice or recommendation and increase their conversion rates or reduce their bounce rates, they can increase sales and make their shareholders or upper management team really happy :-)

    In addition, web analytics reports in most tools are calculated using basic arithmetical measures or statistical calculations.

    For example, the Daily Visitor Report tells web or marketing managers; how many unique human visitors visited their website.

    So, a solid understanding of how each web analytics report is calculated or generated can help your usage of that report in any specific tool (Sql Server, Google Analytics, etc.)

Some of the more frequently used web analytics reports include:

  • Unique Visitors Report – shows the number of new visitors or returning visitors. It also measures the amount of web traffic to a website.
  • Conversion Rate / Bounce Rate Reports – how successful web pages are at selling products/service or leaking the traffic to a website.
  • Bandwidth Utilization Reports – helpful for keeping within web hosting guidelines for bandwidth usage
  • Internal Referrers or External Referrers – top internal or external links referring visitors to the website
  • TOP Visited Pages – pages generating e.g., 80% of the site visits
  • Http Error Codes – for checking the health of your website.

    • Like I mentioned before, what matters is that you understand the purpose of a report and how or why a report is generated.

    Based on this understanding, you can generate the right report for your web development team (who may want to checkup on the health of the website) or the marketing team (who may want to identify the pages that are leaking visitors to the website).

    How Do You Become A Web Data Analyst?

    Regardless of how you generate web analytics reports, the underlying principles are fairly straightforward.

    Once you really understand how web traffic reports are generated, you can generate them either using a custom Sql query or a 3rd. party web analytics tools and still answer fundamental questions about the numbers presented on the report!

    Here a few important web data analysis principles::

    • Most web analytics tools either use the web visitors IP address or a browser-based cookie or both to track the user’s clickstream activity.
    • Web user activity is measured in sessions. A session is an arbitrary number that determines the length or duration of a user’s visit in minutes.
    • Before you generate any web traffic report, you have to remove or filter out activities from spiders, bots or other non-humans. These activities may be segregated into another set of reports.
    • Before you generate any web traffic report, you also have to remove or filter out data generated by objects like pictures, javascript objects, flash or media files on the web page.

    Which Web Analytics Tool Is The Best?

    Questions like which web analytics tool is the best is often asked by tool-minded professionals.

    Why knowledge of a tool is good, what is highly desirable, preferred or best is a strong understanding of the concepts or principles behind the usage of the tool … in other words, understanding the science or art of web analytics is much more important.

    With a solution-oriented mindset, you can learn any tool presented by an employer or sell yourself confidently at a job interview even when you don’t have a required tool listed on your resume!

    A web analysis career offers opportunities to business analysts or data analysts interested in a full-time job or a consulting position within a web development or web marketing group.

    A web analyst with strong business analysis skills can also help customers or employers identify the key metrics that will be useful to the management or marketing team, document and validate these reports or improve the quality of their web traffic analysis efforts.

    At the Data Analyst Boot Camp, you can also learn more about how to analyze Web Traffic Data or write Web Analytics Reports using custom SQL Server queries.

    The Data Analyst Boot Camp as part of our overall career development strategy can help you hit the ground running with practical, relevant, real-world knowledge, skills and experience.

    Take advantage of our relevant career-focused training today and take your career to the next level using our unique learning management system.

    Click here to learn more about how the online, web-based, hands-on data analyst training assignments or practical skill-based data analysis tests will help you keep the edge on your career.


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    ]]> http://www.it-career-coach.net/2011/02/02/how-to-get-a-job-in-web-data-analytics/feed/ 0 Bonus HTML Practice Tests, Quizzes or HTML Training http://www.it-career-coach.net/2009/04/26/bonus-html-practice-tests-html-quizzes-html-training/ http://www.it-career-coach.net/2009/04/26/bonus-html-practice-tests-html-quizzes-html-training/#comments Mon, 27 Apr 2009 03:37:48 +0000 ITCareerCoach http://www.it-career-coach.net/?p=1402

    Top Paying Skills in High Demand

    Top Paying Skills in High Demand

    HTML programming skills are in high-demand for freelance consulting gigs, web design jobs, web development careers or internet businesses.

    HTML web design and programming skills are some of the most frequently asked for skills in out-sourced or freelance computer programming projects.

    Why HTML Skills Training?

    HTML web design skills are among the most frequently asked for computer programming skills because almost every business has a website that needs to be maintained, redesigned or developed from scratch. In bigger corporations, the HTML web design or development jobs are taken care of by a specialized web design or web development team.

    Smaller businesses may not be able to afford a specialized HTML team, so may outsource to freelance HTML specialists or ask the in-house Information Technology (IT) team to handle the HTML tasks.

    Because HTML web design skills are classified under light computer programming skills, HTML tasks may be delegated to any member of the Information Technology (IT) team including business analysts, computer programmers or data analysts.

    How To Become A HTML Web Designer or Web Developer

    The The HTML Practice Tests or Quizzes E-Book is the e-book that provides you with practice tests or quizzes for learning HTML on your own.

    The The HTML Practice Tests or Quizzes E-Book includes a HTML E-Book that acts as a reference for learning or working with HTML and several HTML practice tests or quizzes delivered via the Quiz Module on our Learning Management System (LMS).

    Bonus HTML Practice Tests Included In the Computer Programmers Book

    The Software Developers Boot Camp also includes all the HTML quizzes or HTML practice tests needed to become a HTML web developer. The HTML quizzes included in the Software Developer Boot Camp or the the HTML Practice Tests or Quizzes E-Book are also designed to improve your comprehension, recall or mastery of HTML web design or programming.

    … But now, for the first time, we are also providing several of these HTML web design or web development quizzes to past or current buyers of the The Computer Programmers Book (The Street Smart Guide To High Paying Computer Programmer Careers).

    Included in the bonus HTML practice tests or HTML training quizzes for all buyers or owners of the Computer Programmers Book are:

    How To Become an HTML Web Designer or HTML Web Developer

    HTML is a light programming skill that may be learnt or mastered by anyone who wants to learn the basics of web development or master one of the most frequently asked for freelance computer programming skills. The way to learn HTML easily is to REPEATEDLY practice the HTML SYNTAX until HTML becomes second nature to you. That is exactly what the bonus HTML REFERENCE E-BOOK and HTML QUIZZES will do for you.

    To learn more about how Quizzes or Practice Tests help you develop technical mastery or competency, click here.

    Who Gets The Bonus HTML Training Lessons?

    The bonus HTML Practice Tests will be delivered to all buyers (past, current or future owners) of the The Computer Programmers Book – The Street Smart Guide To High Paying Computer Programmer Careers.

    Note: that if you are subscribed to the Software Developers Boot Camp, then you already have access to the complete set of video training, practice tests or quizzes, software developer mentoring or coaching and hands-on programming projects and this announcement does not affect you.

    How Do You Get The Bonus HTML Training Gift?

    Go to this link and place an order now for The Computer Programmers Book – The Street Smart Guide To High Paying Computer Programmer Careers and you will be given access to both the HTML REFERENCE E-BOOK and BONUS HTML PRACTICE TESTS or QUIZZES.


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    ]]>     http://www.it-career-coach.net/2009/04/26/bonus-html-practice-tests-html-quizzes-html-training/feed/ 0     Tech Predictions for 2009 http://www.it-career-coach.net/2009/01/05/tech-predictions-for-2009/ http://www.it-career-coach.net/2009/01/05/tech-predictions-for-2009/#comments Mon, 05 Jan 2009 17:00:34 +0000 ITCareerCoach http://www.it-career-coach.net/?p=328

    2009 Tech Predictions

    2009 Tech Predictions

    Happy New Year!! Here are some technology predictions for 2009 that are worth a read for software developers, business analysts and database developers who want to position themselves for success in 2009:

    1. Pay attention to Social Media says CapGemini:

    “2009 will be the year when use of social networking tools within companies will be the talk of the town. Yes, it has been around for a while but to be honest, nothing much has really happened apart from that Serena Software uses Facebook internally.

    So when our global heads of Capgemini Consulting visited Sweden office last week and started talking about the power of social networking only five minutes into the talk I felt that something had changed. For the better. Substantial growth is predicted in web 2.0 for the enterprise within the next five years.”

    2. The economy looms large says PCWorld:

    “Ultimately, economic conditions will play a huge role in how 2009 pans out for the developer community. When customers aren’t buying, tool vendors don’t innovate — so don’t expect many groundbreaking new technologies to debut this year.

    Among enterprise customers, tightening budgets are likely to put the kibosh on many an ambitious new project. But smart companies will realize that process automation is one of the best ways to reduce costs in any business.

    Now may actually be the ideal time to revisit old software schemes that got shelved back when staffing budgets were flush. Layoffs and hiring freezes will mean there are fewer developers to go around, however, which could make smart projects infeasible for the time being.”

    3. Agile development is a must says Barry Gervin:

    “Many of my customers began large-scale re-writes of their key software assets in 2008, many of them against my recommendations. For most of my key customers in 2008 and into 2009 I’m an advocate of providing incremental value in short iterative releases, not major re-writes that take 6+ months to develop.

    Even if your application is written in PowerBuilder 6 or Classic ASP, avoid the temptation to rewrite any code that won’t see production for 4 months or longer. We can work towards componentized software by refactoring legacy assets and providing key integration points so that we can release updated modules towards gradual migration.

    It is difficult for software teams in this economy to produce big-bang, “boil the ocean”, build cathedral type projects. We simply can’t predict what our project’s funding will be in 4 months from now, or if we’ll be owned by another company, scaled down, out sourced or just plain laid off. That is of course unless you work for the government.

    Government spending will continue if not increase in 2009, but still, try to spend our taxpayer money wisely by delivering short incremental software releases. It allows you to build trust with your customers, mark a line in the sand and move onward and upward, and let’s you move quickly in times of fluid business requirements and funding issues.

    Incremental, Value-Based software development isn’t easy.
    It takes lots of work, creative thinking, and much interop and integration work than one would prefer. It might easily seem like an approach that costs more in the long term, and in some cases you could be right. But if a company has to throw out work in progress after 6-8 months or never sees the value of it because of other changing business conditions, then what have you saved? Probably not your job anyway.”

    For more technology predictions for 2009, Bob Stumpel has an impressive compilation of tech predictions from around the web here.


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    ]]>     http://www.it-career-coach.net/2009/01/05/tech-predictions-for-2009/feed/ 0     Desktop vs. Web Developer Skills, Which’s In-Demand? http://www.it-career-coach.net/2006/11/05/desktop-vs-web-developers-whichs-in-demand/ http://www.it-career-coach.net/2006/11/05/desktop-vs-web-developers-whichs-in-demand/#comments Sun, 05 Nov 2006 08:56:56 +0000 ITCareerCoach http://www.it-career-coach.net/2006/11/05/why-web-developers-are-in-high-demand-and-windows-developers-are-not/

    Desktop vs Web Developer Skills?

    Desktop vs Web Developer Skills?

    Are you focusing your software development efforts on an area of specialization or career track? In this post, I will discuss and compare the demand for web developer skills to the demand for desktop programming skills, so that you can decide which developer track is better for you and make a better investment of your time or efforts.

    • Desktop Developers create applications known as thick clients that reside on the desktop, while web developers create rich internet applications or websites which are viewed using a web browser (Firefox, Internet Explorer, Opera, etc.).

      Aspiring desktop developers have to learn windows application development using tools like Visual Basic, C#, C/C++.

    • Web Developers have to learn web application development using tools like Visual Basic, C#, PHP, ASP.NET they also have to learn user interfaced based technologies like CSS, JavaScript and HTML.

      Web Developers are in much higher demand at this time because the demand for web applications is much higher than the demand for Desktop applications.

    For every five (5) web developer jobs advertised, I see just about one desktop developer job.

    The demand ten (10) years ago was for desktop applications because businesses were still getting used to the INTERNET and the WEB.

    Today there is a much higher demand for web applications because the web HAS CHANGED the nature of how we do business and how we interact with each other.

    Web applications are in more demand because they are easier to scale than windows applications.

    They are more cost effective to support, easier to deploy and much more accessible.

    The skills you gain as a web developer will be in demand across a wider market than the skills you gain from Windows development.

    So, here is a comparison of the demand for web developer skills to desktop programming skills

    • Scalability of Web Applications Versus Desktop Software

      Web Applications have thin front-ends (thin clients) which means that they can be accessed by more users or customers with less network or server overhead than Desktop software which has a much thicket front-end (fat client)!

    • Support or Maintenance Costs of Web vs. Desktop Software

      Web applications have a lower support and maintenance cost compared to desktop applications.

      When a Desktop application has to be upgraded, the software has to be re-installed on all the desktops accessing it!

      This is in contrast to Web Applications where an upgrade or re-install is necessary only for one or a few computers (in the case of server farms used in highly trafficked websites!)

      Maintaining Desktop Applications also costs an organization more money because more support technicians have to be employed to troubleshoot install or deployment bugs and issues encountered whenever you deploy a desktop application to several different computers.

    • Accessibility of Web Programs Versus Desktop Applications

      The internet makes web applications extremely accessible!

      A Web Application deployed to a server in Tulsa, Oklahoma can be accessed easily using a browser from a computer in any city, state or country.

      This is is contrast to Desktop applications where you first have to download and install the software on your local computer before you can view or access it.

      This is why the accessibility of Desktops is severely limited when compared to the accessibility of Web Applications!

    • Web vs Desktop Software, Which Is Better for Business?

      Web Applications act as business portals for providing personalized services to customers or users around the globe.

      Web applications make it easier for businesses to streamline or automate their business processes by providing one-stop destinations for frequently used or accessed services.

      Web Applications make it easy to deliver out-of-the-box ideas or new services quickly and through testing and experimentation, they make it easier to gather feedback on what works and what doesn’t!

    If a large portfolio of your application development is in Windows, your career may end up with skills that are not marketable or become extinct like the Dodo.

    My recommendation is: Learn Web Development Skills like ASP.NET, CSharp (C#), Visual Basic .NET, .NET Framework, SQL Server, MySQL, PHP, WordPress (CMS), JavaScript, CSS, HTML / XHTM, Ajax, JQuery.


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