With the ever-increasing focus on setting up an online presence or the increasing competitiveness of online businesses, there is a need for web data analysts who can help web-based business succeed or thrive online.
A web data analyst researches the activities of users as they interact with a website, identifies the measures critical to the survival of the web business and recommends actions in the form of web analytics reports for web managers, online marketing teams or business owners.
According to projections by IDC (a well-known research firm), the amount of computing, web and digital data will increase fivefold by 2012 as a result of an upsurge in sensor signals, surveillance tapes, social network chatter, public records and more.
The increases in availability and storage of corporate transactional data within the last decade has left companies scrambling for data analysts trained in interpreting or making inferences based on data.
With the help of data analysts, companies can improve the speed and quality of their business decisions, manage risks better, predict the likelihood of favorable or unfavorable outcomes or provide their management team with improved predictive business intelligence.