Data Analysts have the opportunity to work in several different domains or sectors, for example as banking data analysts, retail data analysts, telecommunications data analysts and as marketing data analysts.
The marketing data analyst role is one of the more common ones and a marketing analyst may be found analyzing databases of prospects, leads and customers for the marketing department.
In this post, we will take a peak into the day of a marketing data analyst…
[Ask IT Career Coach] is a Career Advice Column for Information Technology (IT) professionals looking for answers to their most challenging career situations.
I get a number of questions along the lines of how to get a marketing and sales job after college from new college graduates who have a degree in marketing or sales and yet find it hard to get hired based on their college degree!
Why sales & marketing graduates can’t get jobs
Traditional Marketing and Sales Jobs expects skills in prospecting, cold calling, appointment setting, in-bound / out-bound sales, presentation and closing skills.
According to projections by IDC (a well-known research firm), the amount of computing, web and digital data will increase fivefold by 2012 as a result of an upsurge in sensor signals, surveillance tapes, social network chatter, public records and more.
The increases in availability and storage of corporate transactional data within the last decade has left companies scrambling for data analysts trained in interpreting or making inferences based on data.
With the help of data analysts, companies can improve the speed and quality of their business decisions, manage risks better, predict the likelihood of favorable or unfavorable outcomes or provide their management team with improved predictive business intelligence.