Data Analysts have the opportunity to work in several different domains or sectors, for example as banking data analysts, retail data analysts, telecommunications data analysts and as marketing data analysts.
The marketing data analyst role is one of the more common ones and a marketing analyst may be found analyzing databases of prospects, leads and customers for the marketing department.
In this post, we will take a peak into the day of a marketing data analyst…
The Microsoft Access Relational Database has been around for a while and it is used in many businesses, Information Technology (IT) Teams and organizations.
Microsoft Access is commonly used in building desktop software applications, data analysis programs and corporate databases where the number of records are as few as 2 billion records or the number of users who access the system at any one time are as few as ten concurrent users.
Microsoft Excel is commonly used for data analysis because it’s part of the popular Microsoft Office Suite and it even comes pre-installed on some computers!
Unlike statistical analysis packages like, SAS and SPSS, Excel is relatively inexpensive and widely accessible to small businesses and mid-sized businesses in a variety of industries including healthcare, finance, sales and marketing etc.
Microsoft Excel is used in organizing and analyzing data, performing complex calculations as well as creating graphical displays.