Data Analysts have the opportunity to work in several different domains or sectors, for example as banking data analysts, retail data analysts, telecommunications data analysts and as marketing data analysts.
The marketing data analyst role is one of the more common ones and a marketing analyst may be found analyzing databases of prospects, leads and customers for the marketing department.
In this post, we will take a peak into the day of a marketing data analyst…
Microsoft Excel is commonly used for data analysis because it’s part of the popular Microsoft Office Suite and it even comes pre-installed on some computers!
Unlike statistical analysis packages like, SAS and SPSS, Excel is relatively inexpensive and widely accessible to small businesses and mid-sized businesses in a variety of industries including healthcare, finance, sales and marketing etc.
Microsoft Excel is used in organizing and analyzing data, performing complex calculations as well as creating graphical displays.
Microsoft Excel’s user-friendly interface makes data entry convenient and it also comes loaded with a wide array of mathematical, statistical, financial functions and a Data Analysis ToolPak.
The database developer job, data analyst job or report writer job are related job roles that may be performed by the same person depending on how the size of the organization.
In most organizations, the business analyst or software developer starts out performing all three types of jobs. As demand multiplies and the individual begins to feel overwhelmed, the jobs are split … and as time goes … into the three (3) different type of jobs.
For this reason, anyone performing the duties of a business analyst, software developer, database analyst, report writer or database developer needs to have a strong understanding of each of these job responsibilities as well as the areas of overlap.