As a career coach one of the challenges that many of my clients face is that of learning the most marketable skills in the current job market.
An example is a client that I will call John who has been looking for a while even though he has an advanced management degree (MBA).
He wonders why he’s constantly getting turned down for business analyst jobs even though he is certain of this: most of those getting hired are less educated than him!
John is having a hard time seeing why despite his impressive educational qualifications, his skill sets are still not in alignment with business analyst job postings.
John’s problem is that he is still viewing the job market from his perspective and not from the employers. If he can just change his perspective, his situation will improve dramatically!
John is not alone in this regard because just like him, we also hold on to our cherished opinions until a personal crisis forces us to objectively evaluate them.
However, if John does not confront his personal beliefs or change how he approaches the job market, he may not fulfill his potential career wise!
He will have to either leave his traditional way of thinking for a more modern, objective view point or remain in his comfort zone with nothing to show for his beliefs!
New Research Data On the Top 100 Most Marketable Skills
I start off my career coaching for some clients by asking them to take an objective look at the demand for their skills in the current job market.
This is because the constantly changing face of culture or technology causes a misalignment of skills in the employment market.
So market research is needed to highlight those skill gaps which must be bridged for one to become an in-demand professional again.
In today’s career defining post, I will show you how to research the skills that are most currently in-demand so that you can get back into your game.
Did you know that the last recession and resulting layoffs was a big boost to the online job market?
To survive the financial downturn, both employers and job candidates turned to the online employment industry in record numbers at a time when the traditional employment market was grinding to a standstill.
In the fourth quarter of 2010, a report produced by an online employment agency shows that the four (4) biggest industries employing online workers were:
The Information Technology (IT) / Software Development Industry
The Creative / Web Design Industry
The Internet Marketing Industry
The Office Administration Industry
Which Jobs Are Most Indemand Online?
This report is important because it shows the most indemand skills that employers are hiring for in the fourth quarter of 2010.
This type of report will help you make decisions based on real-world data and not based on opinions or subjective interpretation of the job market.
Here are the jobs that are most in-demand based on an analysis of hiring in the fourth quarter of 2010.
#1 In-demand Job: Information Technology Industry
The information technology / software development market is the biggest employer of labor.
Fifty-nine percent (59%) of online job postings are in the Information technology / Software Development industry which primarily employs web developers, web designers, computer programmers, sql query writers, database developers and mobile phone developers.
Keep in mind that this industry also traditionally employs Information Technology (IT) business analysts, project managers and software testers who are charged with the success of software development / information technology projects.
#2 In-demand Job: Creative / Web Design Industry
Creative jobs are the second most popular jobs (24%) posted by online employers.
Creative jobs may require skills in web design, illustration and graphic / web design software packages like Adobe Photosho, Flash, ActionScript, Adobe AfterEffects, etc.
The creative or web design industry traditionally hires professionals who can create logos, banners, website themes, illustrate comic books or websites, create cartoons, comic characters, interactive elements of web pages, animations or even movies.
The web design industry also traditionally employs web business analysts, project managers or software testers with strong handson domain experience in the web design / web development industry.
#3 In-demand Job: Internet Marketing Industry
While the software development / information technology industry is the highest employer of labor, the online internet marketing industry is experiencing the highest growth surge because of the increasing investment in social networking projects for Facebook, Twitter, YouTube and LinkedIn.
What this also means is that the marketing department in many organizations are employing or spending money on social networking / social media platform projects.
So strong skills in this sector of the indusstry can put your career back online because that is where the marketing dollars are going right now!
The combined spending on online branding, media and customer acquisition, affiliate marketing, search engine marketing and social networking places the Internet Marketing Industry in the third position in the list of the biggest online employers of labor.
#4 In-demand Job: Office Administration Industry
The Office / Administration industry provides about six percent (6%) of the jobs posted in the online employment job market.
This industry hires for data entry, general office and computer skills, customer service and telephone services amongst others.
So How Do Begin To Learn A Marketable Skill?
You have read my analysis of the online employment job market based on the 2010 fourth quarter report from one of the online employment agencies, right?
Next, practice the first of three (3) success principles that will align your skills with the online hiring needs of employers.
Success Principle: Learn a Marketable Skill
You may have your own ideas about which industries you want to work for ... but it is better to consider the industries that are most likely to hire you!
This is sometimes a question of whether you want to stay idle until your perfect job opportunity opens up or do what it takes to align your skills with the current job market and start earning an income?
Here is something to consider: learn skills that closely matches your personality, background, interests, education or training from the list of the top 100 most marketable skills online.
For example, if you learn skills that align you with the software development / information technology industry, internet marketing, creative or office / administrative industry, you are making an informed decision based on data.
If your goal is to start earning an income in the shortest possible time, then learn a marketable skill from an industry that is hiring, OK?
For example, though the Information Technology (IT) industry is the highest employer of online labor, learning a computer programming skill like perl, which is not currently in top demand by employers, puts you out of the hiring game.
Whenever you learn a skill that is not marketable, you make it harder for yourself to get hired … and the less marketable your skills are, the harder you will have to work to get a job.
The Law of Numbers: Don’t put yourself out of the game by doing your own thing.
Make a data based decision by learning one of the top 100 most marketable skills today!
Download the FREE Report below and read my three (3) principles on aligning your skills with job market by learning.
When you download and read the FREE Report below, you will also learn about the top 100 most marketable skills in the online industry.