Randall Jones, founder of Worth Magazine and author of The Richest Man in Town, says that in regard to Personal Branding, “the most successful, wealthy people had very successfully branded themselves in relation their industry”.
In an interview by Dan Schwabel, Randall says that all RMITs (Richest Man In Town) have found their “perfect pitch”- the thing that they are most personally gifted at doing and secondarily they have found a way to monetize their perfect pitches“; Click here to read the rest of the interview
The key is to find, what Jones calls, your “perfect pitch” … what you are best thing at doing in relation to what you love doing.
An example of those who found what they are good at doing is Hartley Peavey of Peavey electronics who loved music, but lacked the talent to play, so he ‘wired’ himself to create the equipment musicians depend on the most (amplifiers, microphones, etc).
Another example is that of the famous investor Warren Buffet, who said; “I was wired to allocate capital.”
The lesson here is: once you’ve found what you love to do and what you’re great at doing, run with it!
Personal Branding is all about projecting to the world; who you are, what you’re capable of doing, and making sure others within your industry are responsive to your efforts.
While it is okay to brag about yourself considering you are your Personal Brand, it is far better to be known or recognized by others as a hero in your industry.
Start evaluating what you’re really good at doing by answering these questions:
What truly motivates or inspires you?
What do you love doing?
What are you good or exceptional at doing?
What do you do efficiently or what do you produce easily?
What do you like to read, research or study on your own time?
What are your hobbies and what do you do with your spare time?
What work will you do if money wasn’t an issue?
What work will you do if you weren’t trying to please anyone in you life?
What do you get paid to do?
Take a moment to discover the hero in you. Don’t spend your entire life working just to pay bills. Be smart and start taking stock of what you’re really good at doing!
Consider this: a world of bystanders, villains, and heroes, who would you rather be?
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