Granted, changing careers is challenging but you must learn how to believe in yourself before expecting employers to believe in and hire you!
Eleanor Roosevelt words; “the future belongs to those who believe in the beauty of their dreams” rings true for career changers.
Begin your career transition by first discovering yourself. Look for the gold in your career, put yourself in an employers shoes and transition from a position of strength. Finally, get your foot in the door at any cost 🙂
This post addresses the challenges facing marketing and sales professionals “changing careers or transitioning to the business analyst profession”!
How Do I Change My Career From Marketing And Sales To Business Analysis?
I am transitioning from a career dominated by sales/marketing in insurance industry to IT Business Analysis.
I don’t know where to start. I think with the change in Business Analysis being so dynamic, I should be able to learn the newest technology/demand and grow from there.
Any advise as to where to start?
Transitioning From Marketing and Sales To A Business Analyst Career
Yes, you can change careers and become a business analyst coming from a Marketing and Sales background.
Begin by learning how the business analyst job market works and then discover what business analyst employers are hiring for!
Can You Become A Specialist (Domain Business Analyst)?
Employers are hiring specialized business analysts with strong domain knowledge, expertise and background gained by working in an industry.
Industries that employ domain business analysts include Customer Relationship Management (CRM), Sales, Marketing, Pharma, Telco, Healthcare, Finance, Banking, Insurance, Logistics, Procurement, Supply Chain Management and more.
The job market for domain business analysts is driven by employers who need practical business skills or solutions based on a working knowledge of how specific industries operate.
The Accidental Business Analyst: Some employees with a deep business knowledge and a basic understanding of requirements elicitation or modeling are sometimes promoted into the domain business analyst role.
Can You Become A Generalist (IT Business Analyst)?
Employers are also hiring for Information Technology (IT) business analysts with skills or background in “gathering and analyzing requirements for information systems and software development projects“.
Employers looking to hire IT business analysts plan to utilize their analysis and requirements modeling skills in a wide number of generic business or technology functions such as marketing, sales, customer relationship management (CRM) finance, information technology (IT), software development, etc.
The Accidental Business Analyst: Some system analysts or software developers with good communication skills, inter-personal skills and hands-on business knowledge are promoted to the IT Business Analyst role.
Put Yourself in The Employers Shoes
Employers are hiring for business analysts with backgrounds in information systems and software development or working business knowledge of a specific domains and industries.
The question for you is; “what types of business analyst jobs are you more likely to get hired for, based on your marketing and sales background?“
Don’t be looking at your career transition from the perspective of “what’s in it for you” or “what’s hot” or “what pays the most” because you won’t stand out or distinguish yourself that way!
Put yourself in the employers shoes and approach your career transition from the point of view of “what’s in it for the employer”!
Employers hire workers who prove that they’re capable of solving the problems or challenges facing them.
Get Your Foot In The Door First!
My first career transition as a college graduate was from Chemical Engineering career to Information Technology (IT) Consulting.
However, my first challenge and yours, if you’re changing careers was; “how to get my foot in the door”.
I got my foot in the door by first working in IT Sales and then transitioning to IT Consulting after I gained enough exposure and experience!
The lesson to be learned is that patience and planning are need for career transitions. Don’t give up on your goals because of a lack of skills and experience. First get your foot in the door (at any reasonable cost) and then get the job you want!
Transition From A Position Of Strength!
Don’t be obsessing on your weaknesses and don’t lose focus of your strengths because everyone has something to offer and so do you!
An appreciation of what makes you unique, what distinguishes you or what you excel at will help you stand out, get noticed and get hired!
That’s what SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis uncovers (your competitive strengths) and personal branding improves (what makes you unique)!
Ask yourself this question; “why would anyone believe in me … if I neglect to believe in myself”?
So, don’t forget to build your own brand because employers hire those who believe in themselves!
Look For The Gold In Your Career
There is gold in your background, all you need to do is dig it up by using your current marketing and sales domain knowledge to your advantage!
Since you already have a practical working knowledge of marketing and sales, what stops you from using that to your advantage?
If you change careers or transition to a marketing, sales or crm business analyst job, you’ll be able to transfer, use or get credit for your background and experience.
On the other hand, if you’re competing for IT Business Analyst Jobs or Telco, Healthcare, Pharma, Automotive, Insurance, Finance Domain Jobs you’ll get no credit for the years you’ve worked!
So, though you may be looking to get away from your current profession, use it to get your foot in the door first, before leaving it completely!
Based on your 5 years in marketing and sales, I would say that you’re a stronger candidate for marketing and sales business analyst jobs than IT business analyst (ba) jobs or ba jobs in other domains like finance, telco, pharma, etc.
Begin by first discovering yourself, look for the gold in your career, put yourself in the employers shoes, transition from a position of strength and get your foot in the door as a first step towards changing your career.
What Did Eleanor Roosevelt Say?
Finally, I”ll leave you with the words of Eleanor Roosevelt (First Lady and wife of Franklin D. Roosevelt – 32nd US president); “the future belongs to those who believe in the beauty of their dreams“
This post answers the question of how to change careers and become a business analyst, coming from a business analyst background.
If you have questions about your business analyst career, be sure to post it as a comment on this page and it will be answered.